At Driveforce, we believe culture isn’t just a “nice-to-have.” In transport, it’s the unseen force that fuels retention, safety, performance, and ultimately profitability. Companies that see hiring as only ticking boxes often face high employee turnover, rising costs, and safety issues. Those that get it right build strong teams that perform well and stay.

At Driveforce, we’ve seen significant change since 1985 — in how people are recruited, how businesses manage safety, and how logistics operate daily. This article examines what’s changed, what’s still evolving, and what the future holds.

When recruiting, it’s natural to be influenced by what a candidate claims they can do. Many people are skilled at presenting themselves well, and without asking the right questions, you might end up making assumptions instead of truly understanding their abilities. This could lead to the challenging situation of hiring someone for a role they aren’t quite ready for.